Good news for those living in Longmont and shopping in Boulder – no more! Longmont has officially opened its first Whole Foods!

Excerpt from The Daily Camera – full article here

Bread will be broken Wednesday in Longmont as the long-awaited Whole Foods finally opens its doors in the Village at the Peaks shopping center.

The bread-breaking is a company tradition; Longmont mayor Dennis Coombs will preside over the cloven loaf. The ceremony will kick off a day of giveaways and deals.

Visitors to Whole Foods can expect to find tickets and merchandise for Star Wars spinoff Rogue One hidden throughout the aisles. Two lucky shoppers will win a month’s worth of free groceries, and one very lucky shopper will win a year’s supply, courtesy of developer NewMark Merrill.

Five percent of the day’s net sales will go to community nonprofit OUR Center, which also will be the recipient of the market’s past-prime food donations.

“It takes a village to open a store,” said Amy Holt, store team leader.

The 40,000-square-foot location will have unique touches of Longmont, such as the red sign over the prepared foods area, the letters salvaged from the Twin Peaks Mall to spell out E-A-T-S. On the patio, two free viewfinders will give an up-close look at Longs Peak and the Front Range.

The shelves themselves will bear more than 1,200 local eats, with preference being given to food made, raised or sourced from Boulder, Weld and Larimer counties.

Local homecooks will share the spotlight, too: Whole Foods is featuring recipes from residents on its online and social media channels.

“We really do try and be a positive part of the community,” Holt said. “We’re excited to launch here and I think Longmont is excited to have us.”

NewMark Merril principal Allen Ginsborg said that, in meetings with community members about the development of Village at the Peaks, Whole Foods was among the most requested retailers.

The opening was delayed by 11 months after the company’s earnings missed their mark, causing city officials to dip into reserves to cover the loss of sales tax revenue and to repay debt related to the financing of Village at the Peaks.

“Today marks a special day for the shopping center and the community,” Ginsborg said. “Not only does Whole Foods offer a stunning store, they are tremendous community partners that give back to the neighborhoods.”

Holt herself is particularly looking forward to one such give-back: presenting more than 100 bikes (and helmets) to local schoolchildren, in partnership with Oskar Blues’ nonprofit foundation Can’d Aid.

“The kids don’t know they’re getting bikes; they just think they’re going to Whole Foods,” she said. “Everyone at the store is really looking forward to that, to see the looks on their faces.